Pranced

Pranced is in beta: it's free while we test, and it's still improving. A few things to know: name searches can take up to a minute, some newer extensions and niche industries are rougher, and grades are estimates, not advice. Tell us what's off: there's a Feedback link in the header.

Name stories · Friend · 2024

A seed-stage startup spent most of its funding on one domain

Avi Schiffmann's AI necklace launched as Tab, on a prefixed domain, Mytab.ai. For a device that listens to you all day, he felt that didn't sound trustworthy, so he renamed it Friend and paid $1.8 million for friend.com: nearly three-quarters of the $2.5 million he had raised. The launch went viral.

Schiffmann treated the domain as his marketing budget:
“Much less money needs to be spent on marketing, it's a one time thing.”
Avi Schiffmann, founder
How Pranced grades both names
First choicemytab.aiD 42
Chosenfriend.comA 92
Pranced appraisals of both names (Sep 30, 2026). Grades judge how a name is heard, said, and remembered, not the company.

A plain .com can be a marketing budget, if you can afford it without starving the business.

Sources (5)

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